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by Marion Nestle
Feb
13
2011
New York City’s tough anti-soda campaign
I just got off a subway car adorned with posters advertising the New York City Health Department’s “Are you pouring on the pounds?” campaign. They are riveting.
They make a simple point, but one that is not always understood: Soft drinks contain sugar, and lots of it.
Lots of sugar—all those packets—will make you fat
.
The campaign also includes a tough video.
New York City’s Health Department is taking on the city’s high rates of heart disease and type 2 diabetes in every way it can.
Take a look. What do you think? Will this work?