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I’m catching up on reading and just ran across a report about the accomplishments of the dairy checkoff.  This, you will no doubt recall, is the USDA-sponsored program that collects a “tax” from dairy producers and uses the funds for generic promotion of dairy products.   What fills the folks running the checkoff with pride?  Among them,

• Focusing on dairy health and wellness by helping to combat childhood obesity by encouraging schools to implement physical activity and good nutrition, including dairy.
• Partnering with Domino’s Pizza to develop pizzas using up 40% more cheese than usual.  This worked so well that other pizza chains are doing the same thing.
• Partnering with McDonald’s to launch McCafe specialty coffees that use up to 80 percent milk, and three new burgers with two slices of cheese per sandwich.  The result?  An additional 6 million pounds of cheese sold.
• Creating reduced lactose milks in order to bring lapsed consumers back to milk.  The potential result?  An additional 2.5 to 5 billion pounds of milk each year.
• Partnering with General Mills’ Yoplait to develop yogurt chip technology that requires 8 ounces of milk.
• Maintaining momentum for single-serve milk by offering white and flavored milk in single-serve, plastic, resealable bottles.

As the person who sent this to me put it, you can’t make this stuff up.

Some investment analysts have annointed Monsanto, the 800-pound gorilla of the food biotechnology industry, as the worst stock of the year.  Whether or not the company is really doing that badly, it is not having a good year.

For starters, its income  fell by half since its last fiscal year.

That’s bad news, but there’s more.  Just in the last few weeks:

• Monsanto’s SmartStax corn which has been bioengineered to contain eight inserted genes turns out to produce yields that are no higher than those from the less expensive GM corn containing only three inserted genes.
• Sales of Monsanto’s Roundup herbicide are way down since it went off patent.  Farmers prefer to buy the cheaper Chinese generics.
• More and more weeds are becoming resistant to Roundup.  To kill them, farmers have to buy other, more toxic herbicides, defeating the whole point of using this herbicide.
• The Justice Department has Monsanto under investigation for possible antitrust violations.

It’s almost enough to make you feel sorry for the company.

Maybe Monsanto could take the present crisis as a sign that it’s time to make some real effort to elicit public support.  How about petitioning the FDA to allow GM foods to be labeled, for starters?

Hey, I can dream.

FoodNavigator.com has a special issue on obesity research.  Its reports are based on single studies that may or may not agree with previous research and, therefore, require some interpretation.

Zero-calorie sweeteners do not prompt overeating, finds study: People do not compensate with extra calories after consuming foods and drinks sweetened with zero-calorie sweeteners, suggests a new study published in the journal Appetite…

Fruit flies help explain why diet success varies: A study on fruit flies has indicated that genetic interaction with diet has a greater impact on body weight than diet alone, which the researchers say can help explain different reactions to similar diets….

Sucralose does not promote weight gain: Human study: Consumption of sucralose and sucralose-sweetened products does not affect gut hormones linked to hunger, or detrimentally affect blood sugar levels, says a new study from Australia….

Food addiction: Fat may rewire brain like hard drugs: Overeating may be driven by a same neurobiological mechanism in the brain as drug addition, says a new study from the US that adds clout to the theory ‘food addiction’….

Overeating drives fat gain at the hips, says obesity-related study: Fat tissues in the upper and lower body may gain weight differently, says a new study which deepens our understanding of fat accumulation and obesity….

Two of these studies are about the effects of artificial sweeteners on hunger, satiety, calorie intake, and weight gain.  In contrast to previous studies, both of these find that sweeteners do not cause people to eat more to compensate for the reduced calories.

I’m guessing we will be hearing more about this topic, as new research results come in.  Stay tuned.

Every now and then I answer questions from Eating Liberally’s Kerry Trueman (kat).  Today’s is about Walmart’s sustainability initiatives.

Let’s Ask Marion Nestle: Is Wal-Mart’s Sustainability Strategy For Real?

Submitted by KAT on Fri, 10/15/2010 – 12:20pm.

(With a click of her mouse, EatingLiberally’s Kerry Trueman corners Dr. Marion Nestle, NYU professor of nutrition and author of Pet Food Politics, What to Eat and Food Politics🙂

KT: Why do you think Wal-Mart has decided to throw its colossal weight behind sustainable agriculture, both domestically and globally, in such a seemingly significant way? Is it a strategic pr move, a better-for-the-bottom-line calculus, or a bit of both? Is it too good to be true?

Dr. Nestle: I, of course, am a skeptic. Of course Wal-Mart wants to get into the business of sustainably and locally grown food. Wal-Mart is the largest grocery chain in the world, the 800-pound gorilla in the industry. It can demand whatever it wants from its suppliers, and at the lowest possible cost.

With these new initiatives, Wal-Mart suppliers will have to figure out ways to produce foods sustainably–without increasing the cost to Wal-Mart. So this move costs Wal-Mart nothing. It gains plenty. This move should recruit supporters of sustainable and locally grown food and induce them to overlook the company’s retrogressive labor practices.

Will these initiatives help farmers? Maybe, but only if Wal-Mart pays them decently for what they produce. As for Wal-Mart employees? Ditto. But I want to wait and see how it all plays out before making a final judgment.

This is also posted on Huffington Post.

And the New York Times has a story on it.

The Institute of Medicine (IOM) released its first Front-of-Package (FOP) labeling report this morning. Phase I is a tough, detailed examination of about 20 of the existing FOP schemes along with some recommendations about what such schemes ought to do.

FOP labels are those little spots, check marks, and tokens that are all over food packages these days and that are supposed to indicate that the product is especially healthy for you.  They may seem utterly trivial, but they are of desperate importance to food companies.  FOP labels sell food products.  Food marketers love them and need them.  The FDA worries that having so many of them confuses the public, and that the schemes are based on criteria that serve industry purposes more than to promote public health.

As the IOM press release explains:

A multitude of nutrition rating, or guidance, systems have been developed by food manufacturers, government agencies, nutrition groups, and others in recent years with the intent of helping consumers quickly compare products’ nutritional attributes and make healthier choices. Ratings are typically communicated to shoppers through symbols placed prominently on food packaging, usually on the front, or on retail shelf tags. Unlike the Nutrition Facts panel, these rating systems and symbols are unregulated, and different systems focus on different nutrients. The variation may confuse consumers, and questions have been raised about the systems’ underlying nutritional criteria.

The committee did a terrific analysis of current FOP schemes.  My favorite parts are its

• Clear, concise histories of nutrition and FOP labeling (students: take note!)
• Detailed evaluation of the strengths (few) and weaknesses (many) of the existing schemes
• Demonstration of the inconsistent results of applying the schemes to specific foods

The report gives examples of the inconsistent results of three scoring schemes: Guiding Stars, NRFI [Nutrient-Rich Foods Index], and Nu-Val

• Instant oatmeal received 3 Guiding Stars, and scores of 87 by NRFI and 39 by NuVal.
• Non-instant oatmeal received 2 Guiding Stars, and scores of 22 by NRFI and 57 by NuVal
• Toasted oat cereal received 2 Guiding Stars, and scores of 84 by NRFI and 37 by NuVal
• Fat free milk, 1% fat milk, and fat free plain yogurt received 3 Guiding Stars, but fat free milk was scored 56 by NRFI and 91 by NuVal; 1% fat milk was scored 30 by NRFI and 81 by NuVal, and fat free plain yogurt was scored 43 by NRFI and 96 by NuVal.

The committee’ key recommendation: FOP labels should deal with just four nutrients: calories, saturated fat, trans fat, and sodium.

These nutrients, says the committee, “are routinely overconsumed and associated most strongly with diet-related health problems affecting many Americans, including obesity, heart disease, high blood pressure, Type 2 diabetes, and certain types of cancer.”

Comment: Trans fat seems unnecessary here.  It is already out of most packaged foods.   Or maybe the committee thinks that leaving it off will give food companies permission to put hydrogenated oils back in?

The committee chose not to add sugars to this list:

The committee concurred that both added and naturally occurring sugars contribute to the caloric content of foods and beverages and overconsumption of high-calorie products can lead to obesity.  Highlighting calories per serving in nutrition rating systems would address this concern.

Comment: I think consumers want to know about added sugars in food products.  I certainly do.

Phase II comes next

It will examine designs and look at consumer understanding of the labels, and will discuss “the pros and cons of having a single, standardized front-label food guidance system that is regulated by the Food and Drug Administration.”

Presumably, Phase II will deal with questions that are not addressed in the Phase I report:

• Will this scheme supersede all of the other labeling systems currently on food packages?
• Will it be voluntary or mandatory?  For all food products, or just selected ones?
• If the scheme is voluntary, why would food companies choose to use it since it mostly highlights the negatives—the nutrients to be avoided?
• How will it affect the nutrient-content claims currently on food packages?  (Examples: “Contains 8 vitamins!”  “100% vitamin C!” “High fiber!”)
• How will it affect shelf-labeling schemes such as the Nu-Val system used at Price Chopper supermarkets and the ANDI system used by Whole Foods?

FOP labels are about marketing, not health

This scheme, like the many others developed by food companies singly or together, is designed to help the public decide whether one highly processed, packaged food product is nutritionally better than another.

As I have discussed many times on this site, this approach raises a philosophical question: Is a slightly “better for you” food product necessarily a good choice?

I hope the committee will ponder this and some of my other questions as it enters Phase II.

Addendum: I gather from what I’ve heard about the press conference this morning that some of my questions were answered.  The FOP proposal will not affect nutrient content claims on the front of packages.  Companies will still be able to proclaim the nutritional benefits of their products in words and banners.  They just won’t be able to use them in whatever symbol gets chosen.  So what difference will this report make?  Not much, alas, except to get rid of the silly symbols in use right now.

Update, October 14:  William Neuman’s account of this event in the New York Times starts with this: “Tell us how your products are bad for us.”

The USDA has issued a lengthy press release on its current efforts to improve school meals.  One part of this is the HealthierUS School Challenge, which awards grants to schools to create healthier school food environments.

I just received another press release from the USDA (not yet posted online), this one announcing that Deputy Secretary Kathleen Merrigan and White House Assistant Chef Sam Kass are kicking off the 2nd annual Washington D.C. “Farm to School Week.”

Merrigan and Kass will visit Savoy Elementary School to highlight Obama administration efforts to improve school meals by incorporating locally-grown foods. Merrigan and Kass will also tour the Savoy school garden and emphasize healthy eating, locally grown ingredients, and farm to school programs.  Here’s the schedule:

	Tuesday, October 12, 2010 1 p.m. EDT
WHAT:	Agriculture Deputy Secretary Merrigan and White House Assistant Chef Sam Kass will kick-off the 2nd annual D.C. Farm to School Week.
WHERE:	Savoy Elementary School 2400 Shannon Place SE Washington, D.C.  20020

These are good things to do.  Now, how about some policy changes?

The Center for Ecoliteracy has produced the second edition of its useful guide to redoing school meals programs, “Rethinking School Lunch.”

This is a step-by-step blueprint for how to work with schools to produce healthier school meals.  It covers:

• The rationale for getting involved in projects like this
• Integration of school meals into wellness policies
• Methods for setting up the projects
• Practical matters such as procurement, facilities, finances, and waste management
• Staff training
• Marketing and communications
• Additional resources

I get asked all the time for help in changing school meal programs.  This guide is a good starting place.

The New York Times Magazine’s annual food issue has arrived, with a surprising and most welcome focus on the community aspects of today’s wonderful food movement.   The cover says it all: “Eating together: How the food revolution–from farm to table–is really a story about seeding and savoring communities.”  Yes!

Food editor Christine Muhlke sets the tone with “Growing together: How the food movement jumped the plate.”

Click anyplace on the cover and you go right to Michael Pollan’s piece on the communal table.    I love the American Gothic photographs of food producers at Oakland’s Eat Real Festival.  I don’t know any of them, but wish I did.

Community!  That’s what the food movement is about.

As for next year, I’m hoping the Times will take up the politics of how we get there.