Kraft pushes aliens to sell Lunchables?

I don’t know how Michele Simon finds these things but she has just sent me this link to the latest video advertisement for Kraft’s Lunchables on YouTube’s Kids’ Channel.

As Melanie Warner points out,  Kraft has promised not to advertise its junk foods to kids under the age of 12.

Or maybe Kraft just means this to be advertising its “better-for-you” Lunchables?  The ones that are slightly lower in saturated fat, salt, and sugars?

What do you suppose an ad like this costs?