The Beverage Association responds

I promised to post some of the responses to the New York City Health Department’s new campaign against sugary drinks.  Here’s what the New York Times has to say.  Still reeling from the American Heart Association’s recommendation to reduce sugars from soft drinks (see previous post), the Beverage Association has issued this statement:

The messages being spread about beverages by the New York City Department of Health and Mental Hygiene are so over the top that they are counterproductive to serious efforts to address a complex issue such as obesity. Like most foods, soft drinks and other sugar-sweetened beverages are a source of calories. Simply naming one food source as a unique contributor minimizes a disease as complex as obesity. The key to energy balance and maintaining a healthy weight is counting calories in and calories out, not focusing on specific foods or abstaining from any one food or beverage in particular. While we support the campaign’s desire to help people lead healthier lives, we do not believe the campaign imagery represents a serious effort to address a complex issue such as obesity…Further, the beverage industry provides an array of beverages with a wide range of calories, including zero calories…all of which can be part of a balanced lifestyle [my emphasis].

Yes!  Drink water!  Preferably out of a tap!