Dietary Guidelines: the process begins

According to Food Chemical News, November 3 (which, alas, only subscribers can read online), the first meeting of the 2010 Dietary Guidelines committee began with speeches from the agency sponsors.  FCN quotes Penelope Slade Royall, deputy assistant secretary of health in HHS’s Office of Disease Prevention and Health Promotion (an office in which I worked from 1986-88):

“even when the new guidelines are approved and released in 2010, there’s nothing the committee can do to change people’s behavior…There are very dedicated people across the country working on these [guidelines] and I don’t understand why we’re not more successful.”

Really?  I can make some guesses.  Why not start by making the guidelines clear, direct, and unambiguous?  How about “eat less sugar,” “eliminate sugary drinks,” “eat less fast food,” “eat less often,” and “eat smaller portions.”   Or just the mantra of What to Eat: “Eat less, move more, eat fruits, vegetables and whole grains, and don’t eat too much junk food.”