NYC Calorie labeling: preliminary results

The NYC Health Department has just published its baseline data for evaluation of the effects of the calorie labeling initiative. The results of a survey of 7000 diners at 275 fast food places show that just 4% of customers looked at calorie labeling when it was hidden in brochures, wall signs, and tray liners, – except at Subway. At Subway, the 31% of customers looking at calorie information chose lower calorie items. OK, the reduction was just 50 calories per meal on average, but this study was done before the labels went up on menu boards. Stay tuned.