Corn sweeteners: enjoy in moderation?

My upstate New York edition of the New York Times today carries a full-page, full-color advertisement from the Corn Refiners Association: “A little sweetness in life is good. And what sweetens a lot of our favorite foods and beverages are sugars made from corn, such as high fructose corn syrup. It has the same natural sweeteners as table sugar and honey. And the same number of calories. But like most foods, sweeteners should be enjoyed in moderation. Please visit our website and learn the facts.”

I went right to the website and took the quiz. If you were wondering why this group would buy an expensive ($80,000?) ad like this, check out question #3: “Which of the following sweeteners is considered a natural food ingredient? (a) High fructose corn syrup, (b) Honey, (c) Sugar, (d) All of the above.”  Aw come on.  You can guess.