Nestlé (no relation) advertises to kids, cleverly

I’m in the San Francisco Bay Area giving a bunch of talks. An agricultural engineer who works for USDA – and must have sneaked off work to come to one of them yesterday – tells me that if you look up the BART (Bay Area Rapid Transit) schedule, you get a message from Nestlé’s Nesquik “inviting all BART riders to take the Chocolate Line to their own Happy Place on Sunday, May 4, 2008.” Cartoon characters! Free rides for kids! Yummy marketing!