Oh great. Let’s ask kids what they like to eat.

So the British food industry has this brilliant idea: let’s ask kids what they like to eat. And, presumably, give it to them. The plan is to host a one-day conference for this purpose. I’m truly astonished. I thought food companies already invested fortunes in finding out what kids like.  Junk food, mostly.  So let’s give them credit for at least raising the possibility of healthier options.  I, of course, have this old-fashioned idea that kids don’t innately know what’s good for them and should only be offered healthy foods, which won’t help food companies much.