Canada’s Health Check program, checkmated

Dr. Yoni Freedhoff, who directs a bariatric medical clinic in Ottawa, sends a video report (in which he stars!) of an investigation into the Canadian Heart and Stroke Foundation’s Health Check program on food labels. This program is much like our American Heart Association’s (AHA) Heart Check program. For both programs, companies pay the organizations for use of the Check on the package label. Both use saturated fat and sodium as cut points for use of the logo, but don’t care much about sugars. I’ve argued for years that putting the AHA’s Check on sugary cereals misleads consumers and is not a good idea. The video–and the press accounts–of this investigation ought to hugely embarrass the organizations, maybe even enough to get them to end the programs.